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SIDI
History
In 1960, Sidi began as a workshop of mountain sports shoes. In 1970, Sidi began to specialize in making cycling shoes and motorcycle boots for on- and off-road motorcycling. Dino Signori, the founder of Sidi, has combined his passion for cycling with more than 50 years of experience in the production of innovative sports shoes. Thanks to this passion and a deep, intuitive understanding of the business, Sidi has become the market leader in cycling and motorcycle shoes. After half a decade, Sidi's unique balance between tradition and innovation, style and comfort, makes Sidi sports shoes exceptional in the industry. Highlighting the strong identification between the company and its founder, the Sidi logo began as the initials of founder Dino Signori. In 1974, the logo was designed that we still know today with the addition of the vortex symbol representing strength and movement. With a simple logo, the Sidi brand is one of the most recognizable and well-known brands in the market.
Mission
Traditions, values and commitment combined with an international distribution network makes Sidi a company present all over the world. Because of its guarantee of top quality, millions of athletes choose Sidi footwear. Since 1960, Sidi has been researching the best and latest developments in motorcycle and cycling shoes. As a result, new collections are released each time that feature the latest technical additions to provide the maximum in reliability and comfort.
Combining innovation with half a century of experience; the Sidi brand evokes a passion beyond that of just a company.
